Source: https://reeflabel.com/privacy/ # Privacy Reef Label is a static reference site. We don’t run accounts, comments or sign-up forms, and we don’t set advertising cookies. The ingredient checker runs entirely in your browser. Text you paste into it is never sent to us or anyone else. ## Google Analytics We use Google Analytics 4 to see which pages people read and how they find us, so we know what to improve. It sets first-party cookies (`_ga` and `_ga_*`) and sends Google details such as the pages you view, the address of each page (including searches and filters you choose in the product finder), the site that referred you, your device and browser type, and your approximate location. Google Analytics 4 doesn’t log or store IP addresses. We see only aggregated reports, not individual visitors. You can opt out with Google’s [Google Analytics opt-out browser add-on](https://tools.google.com/dlpage/gaoptout), or by blocking or clearing cookies in your browser. Google explains how it uses this data in [How Google uses information from sites or apps that use its services](https://policies.google.com/technologies/partner-sites). ## Other services Pages load fonts from Google Fonts and some product images from the brand’s own website, so those services receive the standard request information your browser sends (such as your IP address). Our host, Cloudflare, keeps basic server logs.